1. Introduction
Revive Chiropractic Group, Inc. ("Company," "we," "our," or "us") is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, share, and protect information through our website www.revivechiropracticgroup.com, patient intake forms, communications (including SMS text messages), and services. By using our website or services, you consent to the practices described in this Privacy Policy.
2. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email, phone number, mailing address, date of birth, insurance details, attorney information (if applicable), and other identifiers you provide.
- Medical Information: Health history, treatment records, diagnostic notes, and other protected health information (PHI) provided by you or obtained in the course of care.
- Non-Personal Information: Browser type, IP address, device type, operating system, referring website, browsing behavior, and approximate location.
- Cookies & Tracking: We use cookies, pixels, and analytics tools to improve site performance and patient experience.
- SMS/Text Communications: If you opt in, we may collect your mobile phone number and messaging preferences to send appointment reminders, billing notices, or health-related updates.
3. How We Use Your Information
Your information may be used for:
- Scheduling and managing patient appointments
- Providing chiropractic, acupuncture, massage, and related healthcare services
- Processing payments, insurance claims, and medical liens
- Sending appointment reminders and SMS/text notifications
- Communicating with you regarding your care, treatment plan, or office updates
- Improving website functionality and patient experience
- Meeting legal, regulatory, and compliance obligations (including HIPAA requirements)
4. HIPAA Compliance – Protected Health Information (PHI)
We are a healthcare provider and comply with the Health Insurance Portability and Accountability Act (HIPAA). This means:
- Your PHI will only be used and disclosed as permitted by law.
- We may share your PHI with insurance companies, attorneys, and other healthcare providers involved in your care.
- We will not use your PHI for marketing without your written authorization.
- You have the right to access, request amendments, and obtain a record of certain disclosures of your PHI.
- We maintain administrative, technical, and physical safeguards to protect PHI from unauthorized access, use, or disclosure.
5. SMS/Text Messaging Privacy
- By providing your mobile number, you consent to receive SMS/text messages related to appointment reminders, billing, and office updates.
- Message frequency may vary depending on your appointments and care plan.
- Message and data rates may apply from your carrier.
- You may opt out at any time by replying "STOP" to a text message or contacting our office directly.
- For assistance, text HELP or visit our website at https://revivechiropracticgroup.com/.
- See this Privacy Policy and our SMS Terms of Service.
- We will not sell or share your mobile number for third-party marketing purposes.
6. How We Share Information
We do not sell your personal information. We may share it only as follows:
- With service providers: Vendors who assist with billing, scheduling, website hosting, SMS/text messaging, or analytics.
- For medical/legal purposes: With insurers, attorneys, or other healthcare providers involved in your care, subject to HIPAA.
- As required by law: To comply with subpoenas, court orders, or government requests.
- Business transfers: If our practice is acquired, merged, or transferred.
7. Data Security
We implement appropriate security measures to protect your information. While no system can guarantee 100% security, we use HIPAA-compliant platforms and best practices to minimize risks.
8. Your Rights
You have the right to:
- Access and request a copy of your personal data or PHI
- Request corrections or updates to your information
- Request restrictions on how your information is used
- Withdraw consent for SMS/text messages at any time
- File a complaint if you believe your privacy rights have been violated (with us directly or with the U.S. Department of Health & Human Services)
9. Third-Party Links
Our website may link to external sites. We are not responsible for their privacy practices or content.
10. Children's Privacy
We do not knowingly collect information from children under 13. Services are directed toward adults.
11. Updates to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on our website with a new "Last Updated" date.
12. Contact Us
If you have questions about this Privacy Policy, your PHI, or SMS/text messaging practices, please contact us at one of our many locations.